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What Scott taught
The eight stages of the
MAP
- Business as Usual
- Failure of Official Institutions
- Ripening Conditions
- Take Off
- Perception of Failure
- Majority Public Opinion
- Success
- Moving on
The Movement Action Plan is
a "strategic framework", outlined by
US activist Bill Moyer in his book Doing
Democracy.
A veteran of the civil rights and
peace movements, Moyer was shocked
to discover that the organisers of
one of the largest nonviolent direct
actions in US history - the 1977 nonviolent
blockade of the Seabrook nuclear plant
by over 1,400 people - felt that they
had failed in their efforts.
Moyer became interested in helping
social change activists to understand
the dynamics behind movement success.
The result was the Movement Action
Plan (or MAP), first published
in the mid-1980s.
Moyer also identified four "activist
roles" that he believed were important
to social change: rebel, reformer, citizen and change
agent. Observing that conflict
within social movements was frequently
sparked by differing ideas about
the best way to make change, Moyer
argued that successful movements
needed the involvement of all four
roles, and that each played a critical
role in different stages in the life
of a movement.
Shortly before his death in 2002, Moyer
and co-authors JoAnn McAllister, Mary
Lou Finley and Steve Soifer published
the book Doing Democracy: The MAP
Model for Organizing Social Movements.
> Find out more about the Movement Action Plan
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"One of the chief limitations of the effectiveness of activists and their social movements has been the lack of strategic analytical theories and methods ... There are strategic models and step-by-step, how-to-do-it models for performing almost every human task except that of understanding and waging social movements."
- Bill Moyer
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